"Traditions of research on diffusion; Culture, norms, and diffusion; The adoption process; Characteristics of the innovation; Adopter categories; Innovators as deviants: in step with a different drummer; Opinion leaders and the flow of ideas; The role of the change agent and the consequences of innovation; Predicting innovativeness; Toward a theory of the diffusion and adoption of innovations."
"This references concerns the history of the spread of new ideas. It explains how inventions are almost always perceived as uncertain or even risky. To overcome this, most people seek out others like themselves who have already adopted the new idea. The diffusion process, then, is most often shaped by a few individuals who spread the word amongst their circle of acquaintances, a process that typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for instance, may have spread more rapidly than any other innovation in human history - and it continues to influence the very nature of diffusion by decreasing the significance of physical distance between people. As thought-provoking as it is instructive, this fully updated, widely acclaimed work of scholarship is itself a great idea that continues to spread."
"Introduces a theory which explains why some technological innovations are widely adopted and why some are not."
"Innovation in organisations Change agents."

"Chuang xin de kuo san = = Diffusion of innovations"
"创新的扩散 = Diffusion of innovations"
"创新的扩散"
"Chuang xin de kuo san"
"Diffusion of Innovations"
"Diffusion of Innovations"@en
"Kaehyŏk ŭi hwaksan"
"Elementos de cambio social: difusión de innovaciones"
"Elementos de cambio social : difusión de innovaciones"@es
"Elementos de cambio social: Difusión de innovaciones"
"創新的擴散 : 為什麼有些好觀念,好產品會一炮而紅, 有些卻流行不起來?"
"創新的擴散"
"Diffusion on innovations"
"Difussion of innovations"
"개혁의 확산"
"Chuang xin de kuo san : wei shen me you xie hao guan nian,hao chan pin hui yi pao er hong , you xie que liu xing bu qi lai?"
"Diffusion of innovation"
"Elementos de cambio social difusión de innovaciones"
"Diffusion of innovations"@en
"Diffusion of innovations"