"marque de commerce - gestion." . . "Marcas de fábrica." . . "yritykset." . . "Marcas de fábrica Administración Estados Unidos." . . . . "Marques de commerce Gestion." . . "mærkevarer" . . "Marchi di fabbrica e di commercio." . . "Merkartikelen." . . "Marques de commerce États-Unis." . . "Produktmarketing Markenartikel USA." . . "Leadership." . . "styring" . . "BUSINESS & ECONOMICS / Marketing / General." . . "Strategisches Management." . . "marketing marque de commerce." . . "Productes de marca Direcció i administració." . . "Strategie." . . "USA" . . "johtaminen." . . "Produits de marque Gestion." . . "Management." . . "Management" . "Liderazgo." . . "Marktführer." . . "Administración de empresas." . . "Produits de marque États-Unis Gestion." . . "virksomheder" . . "Sales & marketing." . . "Marketing." . . "brandit." . . "Merken." . . "Marcas de comercio." . . "Wettbewerbsstrategie." . . "Marcas registradas." . . "Branding" . . "Marchi di fabbrica e di commercio Politica aziendale." . . "kvalitetsstyring" . . "Imatge corporativa" . . "Imatge corporativa." . "marketing produit de marque." . . "Znaki handlowe Stany Zjednoczone." . . "Markenartikel." . . "Publicidad comercial artística." . . "tavaramerkit." . . "Marques de commerce." . . "Imagen corporativa." . . "Brand management" . . "Branding (marketing) Stany Zjednoczone." . . "marketing stratégique marque de commerce." . . "Marques de fàbrica" . . "Marques de fàbrica." . "Productos de marca." . . "Business." . . "Màrqueting." . . "Marketing Planificación." . . "Productstrategie." . . "Produit de marque." . . "Administración de ventas." . . "Productos de marca Estados Unidos Administración." . . "Productos de marcas registradas Estados Unidos." . . "liikkeenjohto." . . "Markenimage." . . "Brands" . . "merkkitavarat." . . "Brand name products Management." . . "Brand name products / Management." . "Markenpolitik." . . "Màrqueting Planificació" . . "Màrqueting Planificació." . "Mercadeo." . . "Empresas Imagen." . . "markedsføring" . . . . . . . . . . "The leading consultant on branding returns with an instant classic, a top to bottom guide to winning the battle of the brands." . . . . "Electronic books"@en . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . "Brand leadership : building assets in an information economy" . . . . . . . . . . . "Brand leadership"@it . "Brand leadership" . . . "Brand leadership"@en . "Brand leadership building assets in an information economy"@en . . . . . . . . . . . . . . "Brand leadership : die Strategie für Siegermarken" . . . "Recognized by Brandweek as \"the dean of the brand-equity movement,\" David Aaker now prepares managers for the next level of the brand revolution'brand leadership. For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership is replacing the classic, tactically oriented brand management system pioneered by Procter & Gamble. This fundamental shift involves nothing less than a revolution in organizational structure, systems, and culture'as the authors demonstrate with hundreds of case studies from companies such as Polo Ralph Lauren, Virgin Airlines, Adidas, GE, Marriott, IBM, McDonald's, Maggi, and Swatch. This immensely readable book provides the brand management team with the capability to: --Create and elaborate brand identities (what should the brand stand for) --Use the brand relationship spectrum, a powerful tool to harness subbrands and endorsed brands to form brand architectures that create clarity, synergy and leveraged assets --Identify the customer \"sweet spot\" and the driving idea that will move brand-building efforts beyond advertising to break out of the clutter --Use the Internet and sponsorship to make brands resources work more effectively --Address the four imperatives of global brand management Like David Aaker's two previous bestselling books, Brand Leadership will be essential reading for line executives and brand managers in market-driven firms worldwide."@en . . . . . . . . . . . . . . . "Brandien johtaminen"@fi . . . . . . "Brand Leadership" . . . . . . . . . . . . . . . . . . . . . . . . . . "Liderazgo de marca"@es . . . . . . "Liderazgo de marca" . . . . . . . . . . . . . . . "Brand image" . . "kvalitet" . . "Towary markowe Stany Zjednoczone zarządzanie." . . "Merknamen." . . "Stratégie de marque." . .