http://worldcat.org/entity/work/id/752093009

The powder & the glory

"Tells the story of two of the first highly successful women entrepreneurs - Elizabeth Arden and Helena Rubinstein. One hundred years ago these women immigrated to America and, starting with next to nothing, created what is today the $150 billion global health and beauty industry. Operating in major cities all over the world, their competing companies defined the business of beauty, making cosmetics both newly respectable and, finally, indispensable. They developed advertising and marketing techniques that became part of the business landscape, and they themselves became household names and cultural icons. Although they lived and worked only blocks apart in New York for over 50 years, the two women, by design, never met. Their competition drove them both to great creativity and success. They were giants of industry. They created an industry."--edited from ABC website.

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