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http://worldcat.org/entity/work/id/755422

Controversies in contemporary advertising

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  • "[This] is a ... text presenting a range of perspectives on advertising. It examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a ... portrait of the role advertising has in society today. [The author] recognizes the plurality of opinions towards advertising, allowing readers to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues. -Back cover."

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  • "Controversies in contemporary advertising"

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