. . . . . . . . "[This] is a ... text presenting a range of perspectives on advertising. It examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a ... portrait of the role advertising has in society today. [The author] recognizes the plurality of opinions towards advertising, allowing readers to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues. -Back cover." . "Controversies in contemporary advertising" .