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Luxury China market opportunities and potential

Luxury China answers the question of how to succeed in the fashion and luxury industries of mainland China. The country's extraordinary economic boom has made it the world's third largest market for fashion and luxury with unlimited potential in the future. Key issues, such as the size of the Chinese luxury market and its evolution in different product categories are explained and illustrated. This book covers topics such as: Chinese luxury consumer behaviors and their preferences; possible market entrance strategies; elective retailing; successful communication and advertising strategies; effective campaigns agains counterfeits in China. - Jacket flap.

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  • "Luxury China answers the question of how to succeed in the fashion and luxury industries of mainland China. The country's extraordinary economic boom has made it the world's third largest market for fashion and luxury with unlimited potential in the future. Key issues, such as the size of the Chinese luxury market and its evolution in different product categories are explained and illustrated. This book covers topics such as: Chinese luxury consumer behaviors and their preferences; possible market entrance strategies; elective retailing; successful communication and advertising strategies; effective campaigns agains counterfeits in China. - Jacket flap."@en
  • "A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from 2 billion this year to nearly 12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers-particularly professionals in advertising, marketing, and the luxury bra."@en
  • "BA guide to reaching and profiting from China's expanding luxury consumer class/b China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. iLuxury China/i gives readers'particularly professionals in advertising, marketing, and the luxury brands industry'a deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potential."@en

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  • "Case studies"@en
  • "Case studies"
  • "Electronic books"@en
  • "Livres électroniques"

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  • "Luxury China market opportunities and potential"@en
  • "Luxury China market opportunities and potential"
  • "Luxury china market opportunities and potential"@en
  • "Luxury China : market opportunities and potential"@en
  • "Luxury China : market opportunities and potential"
  • "Luxury China Market Opportunities and Potential"

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