Linked Data Explorerhttp://worldcat.org/entity/work/id/760624763
PR today : the authoritative guide to public relations
"A comprehensive textbook, from an established and high profile author team, which offers full coverage of PR theory and strategies, but also gives very practical guidance for anyone in a PR role. The broad coverage tackles the tough issues in the industry, and international case studies are used to demonstrate real-world scenarios"--
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http://schema.org/about
- http://experiment.worldcat.org/entity/work/data/760624763#Topic/business_&_economics_industries_media_&_communications_industries
- http://id.worldcat.org/fast/1082892
- http://experiment.worldcat.org/entity/work/data/760624763#Topic/public_relations
- http://experiment.worldcat.org/entity/work/data/760624763#Topic/business_&_economics_public_relations
- http://experiment.worldcat.org/entity/work/data/760624763#Topic/relations_publiques
- http://id.loc.gov/authorities/subjects/sh85108753
- http://experiment.worldcat.org/entity/work/data/760624763#Topic/offentlichkeitsarbeit
- http://experiment.worldcat.org/entity/work/data/760624763#Topic/business_&_economics_advertising_&_promotion
http://schema.org/description
- ""A comprehensive textbook, from an established and high profile author team, which offers full coverage of PR theory and strategies, but also gives very practical guidance for anyone in a PR role. The broad coverage tackles the tough issues in the industry, and international case studies are used to demonstrate real-world scenarios"--"@en
- ""A comprehensive textbook, from an established and high profile author team, which offers full coverage of PR theory and strategies, but also gives very practical guidance for anyone in a PR role. The broad coverage tackles the tough issues in the industry, and international case studies are used to demonstrate real-world scenarios"--"
http://schema.org/name
- "PR today the authoritative guide to public relations"
- "PR today : the authoritative guide to public relations"
- "PR today : the authoritative guide to public relations"@en