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http://worldcat.org/entity/work/id/761112277

The Image makers

The growth of mass communication provided a new understanding of ways to manipulate images and influence popular opinion, giving birth to the idea of public relations. Bill Moyers discusses the public relations campaign designed to improve the image of John D. Rockefeller, launched by Ivy Lee in 1914. He talks with Edward Bernays, the man who coined the term "public relations" and immortalized Thomas Edison, about the science of "the engineering of consent." Practitioners of public relations claim they are page ising their democratic rights to inform and persuade. Moyers points out that this powerful tool must be carefully scrutinized since truth can be disguised on many levels.

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description

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  • "The growth of mass communication provided a new understanding of ways to manipulate images and influence popular opinion, giving birth to the idea of public relations. Bill Moyers discusses the public relations campaign designed to improve the image of John D. Rockefeller, launched by Ivy Lee in 1914. He talks with Edward Bernays, the man who coined the term "public relations" and immortalized Thomas Edison, about the science of "the engineering of consent." Practitioners of public relations claim they are page ising their democratic rights to inform and persuade. Moyers points out that this powerful tool must be carefully scrutinized since truth can be disguised on many levels."@en
  • "Documentary on the media's increasingly complex role in American life. Covers public relations, advertising, propaganda,, radio, TV, and the movies, and their effect on how Americans view the world."
  • "Traces the development of public relations in changing public images."@en
  • "Explores the development and character of the public relations industry through interviews with Ivy Lee and Edward Bernays."@en
  • "The growth of mass communication provided a new understanding of ways to manipulate images and influence popular opinion, giving birth to the concept of public relations. In this program, Bill Moyers examines the public-relations campaign designed by Ivy Lee in 1914 to improve the image of John D. Rockefeller. He also talks with Edward Bernays-the man who helped immortalize Thomas Edison and actually coined the term "public relations"-about the science of "the engineering of consent." Moyers points out that this powerful tool must be carefully scrutinized since truth can be disguised on many levels."@en
  • "Bill Moyers chronicles how the growth of mass communication provided new ways to manipulate images and influence opinions, giving birth to the idea of public relations. He interviews the two leaders in the field: the late Ivy Lee, who developed the first PR campaign, and Edward Bernays, who coined the term "public relations.""
  • ""A twenty-part series exploring the United States since 1900 through the eyes of an eminent broadcast journalist.""
  • "Traces the development of public relations in changing public images. Recognizes Ivy Lee and Edward Bernays as the first people to use mass communications to influence public opinion and create the profession of public relations."@en

genre

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  • "Videorecording"@en
  • "Educational films"@en
  • "Nonfiction television programs"@en
  • "Documentary television programs"@en
  • "Television programs"@en
  • "History"
  • "History"@en
  • "Internet videos"@en

name

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  • "The Image makers"
  • "The Image makers"@en
  • "The Image Makers"@en
  • "The Image Makers [A Walk through the 20th century with Bill Moyers]"
  • "The image makers"
  • "The image makers"@en

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