"Music in advertising." . . "Musique dans la publicité." . . "Jackson, Daniel" . . . . . . . . . "Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area." . . . . . . . . . . . "Sonic branding an introduction" . "Sonic branding an introduction"@en . . . . "Sonic Branding an Introduction"@en . "Sonic Branding" . . . . . . . . "Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed on the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound." . . . . . . . . "Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience."@en . "Sonic branding : an introduction" . "Sonic branding : an introduction"@en . . "Electronic books"@en . "Electronic books" . . . . . "Markenname Motiv <Musik>" . . "Advertising Brand name products." . . "Markenname." . . "Produits de marque Publicité." . . "Markenpolitik." . . "Branding (Marketing)" . . "Geluid." . . . . "Musik." . . "Markenpolitik Motiv <Musik>" . . "Motiv (Musik)" . . "BUSINESS & ECONOMICS Advertising & Promotion." . . "Marketingmix." . . "Branding." . .