"Comportament del consumidor." . . "Consommateurs Psychologie." . . "Verbraucherverhalten." . . "Electronic books." . . "Sozialpsychologie." . . "Sozialpsychologie" . "Consumer behavior." . . "Sozialpsychologie Konsumverhalten." . . "Consommateurs Comportement Aspect psychologique." . . "Consommation Aspect psychologique." . . . . "Social psychology of consumer behavior" . "Social psychology of consumer behavior"@en . . . . . . . . . . . . . . . "This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation."@en . "This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation." . . . . . . . . . . . "Social Psychology of Consumer Behavior"@en . . . . . . "Electronic books"@en . . . . . . . . . "The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields -- social psychology and consumer behavior -- provide an informed, up-to-date overview, from an original integrative perspective. The aim of this volume is two-fold. On the one hand, the application of social psychology to consumer behavior is meant to broaden the horizon of social psychologists. On the other hand, students and researchers of consumer behavior."@en . . . . . . . . . . . . . . . "Aufsatzsammlung" . . . "The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields - social psychology and consumer behavior - provide an informed, up-to-date overview, from an original integrative perspective. The aim of this volume is two-fold. On the one hand, the application of social psychology to consumer behavior is meant to broaden the horizon of social psychologists. On the other hand, students and researchers of consumer behavior will be offered an advanced account of relevant theories tailored to their interests. While the range of topics is rather broad - including the construal of judgments and decisions, affective and cognitive feelings, social and media influences, and goals and self-regulation - each chapter is focused on one specific theoretical or methodological perspective and thereby gives a comprehensive and penetrative account of the relevant issues and the respective research. The volume provides an invaluable resource to students, researchers, and instructors in social psychology, consumer psychology, consumer behavior, and marketing."@en . "\"The Social Psychology of Consumer Behavior\" brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields - social psychology and consumer behavior - provide an informed, up-to-date overview, from an original integrative perspective. The aim of this volume is two-fold. On the one hand, the application of social psychology to consumer behavior is meant to broaden the horizon of social psychologists. On the other hand, students and researchers of consumer behavior will be offered an advanced account of relevant theories tailored to their interests.While the range of topics is rather broad - including the construal of judgments and decisions, affective and cognitive feelings, social and media influences, and goals and self-regulation - each chapter is focused on one specific theoretical or methodological perspective and thereby gives a comprehensive and penetrative account of the relevant issues and the respective research. The volume provides an invaluable resource to students, researchers, and instructors in social psychology, consumer psychology, consumer behavior, and marketing."@en . . . . . . . . . . "Konsumentenverhalten" . . "Theorie" . . "comportement consommateur." . . "Consumer behavior Psychological aspects." . . "Consumer behavior --Psychological aspects." . "consumentengedrag." . . "Consumentengedrag." . "Conducta dels consumidors." . . "Psicologia sociale." . . "Consommateurs Comportement." . . "sociale psychologie." . . "Sociale psychologie." . "Konsumverhalten Sozialpsychologie." . . "Psicologia social." . . "Consumatori Psicologia." . . "Psychologie sociale." . . "Kundenforschung." . . . . "Social psychology." . . "Consumers Psychology." . . "Consumers --Psychology." . "Consommation Aspect social." . . "BUSINESS & ECONOMICS Consumer Behavior." . .