The importance of the relationship between retailing and sports has grown tremendously over the past few decades, and not just in the U.S. and Europe. The 2007 U.S. Superbowl drew nearly 100 million television viewers in the U.S. alone, with millions more watching in other countries. According to FIFA, the 2002 World Cup soccer championships drew over 1 billion viewers world-wide. These are examples of events which drive the sales of related products such as team apparel and even electronics (e.g. televisions), which are sold to the public through retail outlets (in different channel forms). S.
"The importance of the relationship between retailing and sports has grown tremendously over the past few decades, and not just in the U.S. and Europe. The 2007 U.S. Superbowl drew nearly 100 million television viewers in the U.S. alone, with millions more watching in other countries. According to FIFA, the 2002 World Cup soccer championships drew over 1 billion viewers world-wide. These are examples of events which drive the sales of related products such as team apparel and even electronics (e.g. televisions), which are sold to the public through retail outlets (in different channel forms). S."@en
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