"Comunicazione visiva." . . "Comunicación visual." . . "Reclame." . . "Rhétorique." . . "Pubblicità Linguaggio." . . "Reklame" . . . . "Visualisatie." . . "Retorik" . . "Visual communication." . . "Publicidad Lenguaje." . . "Comunicació visual." . . "Rhetoric." . . . . . . . . . . . . . "Livres électroniques" . "Electronic books"@en . . . . . . . . . . "Go figure : new directions in advertising rhetoric" . . . . . . . . . . "Go figure! New directions in advertising rhetoric"@en . "Go figure! New directions in advertising rhetoric" . . . "Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase. The editors of \"\"Go Figure! New Directions in Advertising Rhetoric\"\" have been involved in developing the scholarship of advertising rhetoric for many years. In this volume they have assembled the most current and authoritative new perspectives on th."@en . . . . . . "Go Figure! New Directions in Advertising Rhetoric"@en . . . "Go figure! : New directions in advertising rhetoric" . . . . . . . . "Go figure! : new directions in advertising rhetoric" . "This cutting-edge work assembles the most current and authoritative new perspectives on the scholarship of advertising rhetoric, under the editorial direction of two respected figures in the field."@en . . "BUSINESS & ECONOMICS Business Writing." . . "Pubblicità." . . "Communication visuelle." . . "Advertising Language." . . "Retórica." . . "Retòrica." . "Advertising." . . "Publicité Langage." . . "Visuel kommunikation" . .