"Publicité sur Internet." . . "Télémessages." . . "Text messages (Cell phone systems)" . . "Mobilkommunikation" . . "BUSINESS & ECONOMICS Marketing Direct." . . "Handy." . . "Internet advertising." . . "BUSINESS & ECONOMICS Marketing Telemarketing." . . "BUSINESS & ECONOMICS E-Commerce Internet Marketing." . . "Cell phones." . . "Pousttchi, Key" . . "Online-Werbung." . . "Marketing sur Internet." . . "Telemarketing." . . "Télémarketing." . . . . "Mobile communication techniques revolutionize marketing in its gain of consumer time and attention for advertiser support. This groundbreaking type of marketing provides the luxury of reaching consumers in a greater variety of times and settings than ever before, a possibility that those in the advertising field crave. The Handbook of Research on Mobile Marketing Management provides a compelling and relevant collection of innovative mobile marketing thoughts and practices. Through offering more than 25 insightful articles by international experts on leading edge technologies of marketing applications, this reference is a critical resource for advertisers, researchers, and academicians." . . . . . . . . . . . . . . . . . . . . . . . . . . . . "Handbook Of Research On Mobile Marketing Management" . . . . . "Electronic books"@en . . . . . . . . . . . "\"This book provides a compelling collection of innovative mobile marketing thoughts and practices\"--Provided by publisher." . "\"This book provides a compelling collection of innovative mobile marketing thoughts and practices\"--Provided by publisher."@en . . . . . "Electronic resource" . . "Handbook of research on mobile marketing management" . "Handbook of research on mobile marketing management"@en . . "Electronic Commerce." . . "Telefonmarketing" . . "BUSINESS & ECONOMICS Marketing Multilevel." . . "BUSINESS & ECONOMICS Mail Order." . . "Online-Marketing." . . "Internet marketing." . . "Electronic books." . . "Mobile Telekommunikation." . . "Mobiltelefon" . .