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Brandwashed Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Foreword by Morgan Spurlock From the bestselling author of Buyology comes a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals: New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age ' starting when they are still in the womb! Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn't their girlfriends). How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares. The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry's (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol). How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers 'perfectly tailored' to our psychological profiles. How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive. What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all. And much, much more. This searing expose introduces a new class of tricks, techniques, and seductions ' the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever. From the Hardcover edition.

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  • "世界著名品牌只做不说的营销秘密"
  • "Shi jie zhu ming pin pai zhi zuo bu shuo de ying xiao mi mi"
  • "Jie kai pin pai xi nao de mi mi dang an"
  • "Tricks companies use to manipulate our minds and persuade us to buy"
  • "揭開品牌洗腦的秘密檔案"
  • "Brandwashed"

author

contributor

creator

description

http://schema.org/description

  • "Foreword by Morgan Spurlock From the bestselling author of Buyology comes a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals: New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age ' starting when they are still in the womb! Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn't their girlfriends). How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares. The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry's (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol). How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers 'perfectly tailored' to our psychological profiles. How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive. What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all. And much, much more. This searing expose introduces a new class of tricks, techniques, and seductions ' the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever. From the Hardcover edition."@en
  • ""Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money. Brandwashed is a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Lindstrom reveals eye opening details such as : how advertisers and marketers target children at an alarmingly young age - starting when they are still in the womb, what heterosexual men really think about when they see sexually provocative advertising, how marketers and retailers stoke the flames of public panic and capitalize on paranoia over diseases, extreme weather events, and food contamination scares, the first ever evidence proving how addicted we all are to our iPhones and our Blackberrys, and how certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive, and much, much more"--Provided by publisher."@en
  • "From the bestselling author of Buyology comes a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy."
  • "Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. In "Brandwashed", he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money. "Brandwashed" is a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Lindstrom reveals eye opening details such as: how advertisers and marketers target children at an alarmingly young age - starting when they are still in the womb, what heterosexual men really think about when they see sexually provocative advertising, how marketers and retailers stoke the flames of public panic and capitalize on paranoia over diseases, extreme weather events, and food contamination scares, the first ever evidence proving how addicted we all are to our iPhones and our Blackberrys, and how certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive, and much, much more."
  • "In this shocking, no-holds-barred expose, the author draws on more than 20 years spent in the back rooms and board rooms to reveal all the manipulative ways marketers and advertisers tap into our most deeply seated fears, vulnerabilities, impulses, dreams, and desires, all in the service of taking our dollars. A marketing visionary, he has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, this book reveals: New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age, starting when they are still in the womb! Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn't their girlfriends). How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares. The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberrys (and the shocking reality of cell phone addiction, it can be harder to shake than addictions to drugs and alcohol). How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers "perfectly tailored" to our psychological profiles. How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive. What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all. This searing expose introduces a new class of tricks, techniques, and seductions, the hidden persuaders of the 21st century, and shows why they are more insidious and pervasive than ever."

genre

http://schema.org/genre

  • "Electronic books"
  • "Electronic books"@en

name

http://schema.org/name

  • "品牌洗脑 : 世界著名品牌只做不说的营销秘密 = BRANDWASHED"
  • "Brandwashed : tricks companies use to manipulate our minds and persuadeus to buy"
  • "Brandwashed : Pazarlama ve reklamcılık sektörünün uyguladığı hilelere çarpıcı bir bakış"@tr
  • "Brandwashed Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy"
  • "Brandwashed Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy"@en
  • "Brandwashed : tricks companies use to manipulate our minds and persuade us to buy"@en
  • "Brandwashed : tricks companies use to manipulate our minds and persuade us to buy"
  • "Brandwashed tricks companies use to manipulate our minds and persuade us to buy"@en
  • "Brandwashed tricks companies use to manipulate our minds and persuade us to buy"
  • "Pin pai,jiu shi jie bu diao! : jie kai pin pai xi nao de mi mi dang an"
  • "Pin pai xi nao : shi jie zhu ming pin pai zhi zuo bu shuo de ying xiao mi mi = BRANDWASHED"
  • "品牌, 就是戒不掉! : 揭開品牌洗腦的秘密檔案"
  • "品牌,就是戒不掉! : 揭開品牌洗腦的秘密檔案"
  • "Brandwashed: tricks companies use to manipulate our minds and persuade us to buy"
  • "Pin pai, jiu shi jie bu diao! : jie kai pin pai xi nao de mi mi dang an"

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