"Coca-Cola Company. History." . . . . "BBC Education & Training." . . "Coca-Cola®." . . "Nonfiction television programs"@en . "For many the Coca-Cola bottle has come to define all that's good and bad about America. This episode investigates how the bottle became a living symbol of advertising and has yet to be surpassed in design terms." . . . . . . "Follows the history of the development and marketing of the coca-cola bottle. The Coca-Cola bottle is a corporate totum and has become world famous, a classic of modern package design."@en . "The Coca-cola bottle" . "The coca-cola bottle"@en . . "Traces the success of the packaging and marketing of Coca-Cola. The Coca-Cola bottle is a corporate totum and has become world famous, a classic of modern package design. Coca-Cola owes its success less to how it tastes than to the fervour which with it has been promoted. The drink has come to symbolise the power of Western capitalist culture to penetrate and erode other cultures. This documentary reveals how Alex Samuelson's bottle design, which won a competition held by the Coca Cola company in 1915, has contributed to Coca-Cola becoming a symbol of the American dream and the global system of western capitalism." . . "Traces the success of the packaging and marketing of Coca-Cola. The Coca-Cola bottle is a corporate totum and has become world famous, a classic of modern package design. Coca-Cola owes its success less to how it tastes than to the fervour which with it has been promoted. The drink has come to symbolise the power of Western capitalist culture to penetrate and erode other cultures. This documentary reveals how Alex Samuelson's bottle design, which won a competition held by the Coca Cola company in 1915, has contributed to Coca-Cola becoming a symbol of the American dream and the global system of western capitalism."@en . . . "Traces the success of the packaging and marketing of Coca-Cola. The Coca-Cola bottle is a corporate totum and has become world famous, a classic of modern package design." . "Traces the success of the packaging and marketing of Coca-Cola. The Coca-Cola bottle is a corporate totum and has become world famous, a classic of modern package design."@en . . . . . . . . . . . . . . . . . "Traces the success of the packaging and marketing of Coca- Cola. The Coca-Cola bottle is a corporate totum and has become world famous, a classic of modern package design."@en . . . . . . . . "Coke bottles" . . . . "The Coca-Cola bottles" . . . . "The words of Stephen Bayley, Director of the Conran Foundation, epitomize this global system of Western capitalism. Alex Samuelson's design was for a competition held by the Coca Cola company in 1915." . . . . "Coke bottle" . "Coke bottle"@en . . "Coca-Cola bottle" . . . . "The Coca-Cola bottle" . . "The Coca-Cola bottle"@en . . "History" . "History"@en . . . . . . "Boissons gazeuses Publicité Cas, Études de." . .