The Next Evolution of Marketing Connect With Your Customers by Marketing With Meaning
This groundbreaking audiobook takes listeners into the realm of meaningful marketing. This new concept addresses the modern consumer's desire for value-driven messages rather than intrusive, product-focused advertisement. Marketing guru Bob Gilbreath explains how to use his technique to inspire customers to truly engage with the marketing message, uncover a spectrum of unmet customer desires, and build a campaign designed to fulfill customers' needs and move more product than ever.
"This groundbreaking audiobook takes listeners into the realm of meaningful marketing. This new concept addresses the modern consumer's desire for value-driven messages rather than intrusive, product-focused advertisement. Marketing guru Bob Gilbreath explains how to use his technique to inspire customers to truly engage with the marketing message, uncover a spectrum of unmet customer desires, and build a campaign designed to fulfill customers' needs and move more product than ever."
"This groundbreaking audiobook takes listeners into the realm of meaningful marketing. This new concept addresses the modern consumer's desire for value-driven messages rather than intrusive, product-focused advertisement. Marketing guru Bob Gilbreath explains how to use his technique to inspire customers to truly engage with the marketing message, uncover a spectrum of unmet customer desires, and build a campaign designed to fulfill customers' needs and move more product than ever."@en
"This groundbreaking audiobook takes you beyond relationship marketing and permission marketing and into the realm of the next big thing?meaningful marketing. This new concept addresses the modern consumer's desire for 1) fewer intrusive, hard-sell marketing messages and 2) more value-focused messages, independent of calls for purchase."@en
"The author takes listeners into the realm of meaningful marketing. This new concept addresses the modern consumer's desire for value-driven messages rather than intrusive, product-focused advertisement. Marketing guru Bob Gilbreath explains how to use his technique to inspire customers to truly engage with the marketing message, uncover a spectrum of unmet customer desires, and build a campaign designed to fulfill customers' needs and move more product."@en
"The old interruptive model of marketing doesn't work. Customers are tuning out. They no longer listen to in-your-face messages. Marketing strategist Bob Gilbreath's hot new concept, Marketing with Meaning, represents the next evolutionary step in a progression following direct marketing and permission marketing. Rather than pushing a product or service, Marketing with Meaning woos customers by offering them something of value independent of purchase."@en
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This is a placeholder reference for a Thing entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.