"University of Illinois at Urbana-Champaign. College of Commerce and Business Administration." . . . . . . . . . . "Few models currently exist which aid managers in their strategic market planning. The models or frameworks which do exist have a variety of shortcomings, a major one being an inadequate linkage to a business organization's dominant goals for existence -- earnings and return on investment. This paper develops a planning model based on a firm's present levels of earnings and return designed to provide a partial foundation on which its managers can base their strategic market planning. Depending upon the firm's placement in the model, different organizational objectives and strategies exist for improving future performance." . "Few models currently exist which aid managers in their strategic market planning. The models or frameworks which do exist have a variety of shortcomings, a major one being an inadequate linkage to a business organization's dominant goals for existence -- earnings and return on investment. This paper develops a planning model based on a firm's present levels of earnings and return designed to provide a partial foundation on which its managers can base their strategic market planning. Depending upon the firm's placement in the model, different organizational objectives and strategies exist for improving future performance."@en . . . . . . . . . "An earnings-return model for strategic market planning"@en . . "An earnings-return model for strategic market planning" . . . . "Economics." . . . . "University of Illinois at Urbana-Champaign. Bureau of Economic and Business Research." . .