Linked Data Explorerhttp://worldcat.org/entity/work/id/791948394
Marketing Research and Segmentation
Moving from foundations to specific methods, this program examines the complex background work that must take place before a product or service can be positioned in the market. Surveys and analysis performed for the computer game company Electronic Arts provide an illuminating case study in field, quantitative, and qualitative research and how these overlap with explanatory, descriptive, and predictive research. Students learn about interview formats, questionnaires, sampling techniques, focus groups, and other ways to obtain customer feedback. Demographic, geographic, and psychographic approaches to market segmentation are illustrated with clear examples of their real-world applications.
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http://schema.org/about
- http://id.worldcat.org/fast/1085691
- http://id.worldcat.org/fast/1010284
- http://experiment.worldcat.org/entity/work/data/791948394#Topic/market_segmentation
- http://id.loc.gov/authorities/subjects/sh87006429
- http://id.loc.gov/authorities/subjects/sh85081333
- http://id.worldcat.org/fast/1743755
- http://id.worldcat.org/fast/1010209
- http://id.worldcat.org/fast/876238
- http://experiment.worldcat.org/entity/work/data/791948394#Topic/marketing
- http://id.loc.gov/authorities/subjects/sh85109824
- http://id.loc.gov/authorities/subjects/sh85081350
- http://id.loc.gov/authorities/subjects/sh2007006470
- http://id.worldcat.org/fast/1010139
- http://id.loc.gov/authorities/subjects/sh85081327
- http://id.worldcat.org/fast/1010167
- http://id.loc.gov/authorities/subjects/sh85081339
http://schema.org/alternateName
- "Marketing research and segmentation"@en
http://schema.org/contributor
- http://viaf.org/viaf/149244951
- http://viaf.org/viaf/149284014
- http://id.loc.gov/authorities/names/no96031089
- http://worldcat.org/entity/person/id/2628199313
- http://viaf.org/viaf/135996813
- http://worldcat.org/entity/person/id/2659897200
- http://id.loc.gov/authorities/names/no98128144
- http://worldcat.org/entity/person/id/2641813879
- http://worldcat.org/entity/person/id/2735962621
- http://id.loc.gov/authorities/names/no2005057562
- http://experiment.worldcat.org/entity/work/data/791948394#Organization/films_for_the_humanities_&_sciences_firm
- http://worldcat.org/entity/person/id/2719502971
http://schema.org/description
- "Moving from foundations to specific methods, this program examines the complex background work that must take place before a product or service can be positioned in the market. Surveys and analysis performed for the computer game company Electronic Arts provide an illuminating case study in field, quantitative, and qualitative research and how these overlap with explanatory, descriptive, and predictive research. Students learn about interview formats, questionnaires, sampling techniques, focus groups, and other ways to obtain customer feedback. Demographic, geographic, and psychographic approaches to market segmentation are illustrated with clear examples of their real-world applications."@en
- "Why do businesses use market research and segmentation and what does that mean? What are the benefits they bring to your business success and what are the difficulties involved in implementing these strategies? This informative program provides clear explanations of marketing research and segmentation, quantitative and qualitative research, and highlights the importance of sampling techniques and effective questionnaire design. Viewers will also get an insight into how demographic, geographic and psychographic approaches to segmenting the market can affect a marketing campaigns success, as well as niche marketing for a target customer."
- ""Moving from foundations to specific methods, this program examines the complex background work that must take place before a product or service can be positioned in the market."--Cover."@en