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http://worldcat.org/entity/work/id/791994940

Oprah the gospel of an icon

"Today on Oprah," intones the TV announcer, and all over America viewers tune in to learn, empathize, and celebrate. In this book, Kathryn Lofton investigates the Oprah phenomenon and finds in Winfrey's empire--Harpo Productions, O Magazine, and her new television network--an uncanny reflection of religion in modern society. Lofton shows that when Oprah likes, needs, or believes something, she offers her audience nothing less than spiritual revolution, reinforced by practices that fuse consumer behavior, celebrity ambition, and religious idiom. In short, Oprah Winfrey is a media messiah for a se.

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  • "Oprah Winfrey is a media messiah for a secular age. This book is an examination of the religious dimensions of Oprah Winfrey's empire, deploying the idiom of US religious history and metrics of religious studies to assess Winfrey's success on the national and international scene."
  • ""Today on Oprah," intoned the TV announcer, and all over America viewers tuned in to learn, empathize, and celebrate. In this book, Kathryn Lofton investigates the Oprah phenomenon and finds in Winfrey's empire{u2014}Harpo Productions, O Magazine, and her new television network{u2014}an uncanny reflection of religion in modern society. Lofton shows that when Oprah liked, needed, or believed something, she offered her audience nothing less than spiritual revolution, reinforced by practices that fuse consumer behavior, celebrity ambition, and religious idiom. In short, Oprah Winfrey is a media messiah for a secular age. Lofton's unique approach also situates the Oprah enterprise culturally, illuminating how Winfrey reflects and continues historical patterns of American religions."
  • ""Today on Oprah," intones the TV announcer, and all over America viewers tune in to learn, empathize, and celebrate. In this book, Kathryn Lofton investigates the Oprah phenomenon and finds in Winfrey's empire--Harpo Productions, O Magazine, and her new television network--an uncanny reflection of religion in modern society. Lofton shows that when Oprah likes, needs, or believes something, she offers her audience nothing less than spiritual revolution, reinforced by practices that fuse consumer behavior, celebrity ambition, and religious idiom. In short, Oprah Winfrey is a media messiah for a se."@en

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  • "Electronic books"@en
  • "Livres électroniques"

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  • "Oprah the gospel of an icon"@en
  • "Oprah the gospel of an icon"
  • "Oprah : the gospel of an icon"

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