WorldCat Linked Data Explorer

Turtle N-Triple JSON-LD RDF/XML HTML Contact Us Home

http://worldcat.org/entity/work/id/792254172

The facebook era : tapping online social networks to market, sell, and innovate

Open All Close All

type

about

http://schema.org/about

author

contributor

creator

description

http://schema.org/description

  • "This book contains new best practices and techniques for growing your business with Facebook, Twitter, and LinkedIn! It is completely updated with five new chapters: planning/metrics, customer service, and much more; New and revamped case studies; New guest contributions from world-class experts, such as Charlene Li; New, instantly actionable "To Do" lists after every chapter; New Facebook discussion threads and much more! Whatever your business or organizational goals, this book will help you use social networking to achieve them. The author, a social networking innovator, brings together powerful new insights, best practices, and easy-to-use "To Do" lists packed with proven solutions from real-world case studies. Writing for entrepreneurs and business professionals across marketing, sales, service, product development, and recruiting, she demonstrates how to move from tactical, reactive use of social networks toward strategic, proactive approaches, and how to accurately measure success. This edition adds extensive new coverage, including hands-on techniques for hypertargeting, engaging customers through Twitter and LinkedIn, leveraging changing social norms, and much more. Also included are more than three dozen guest contributions from world-class experts such as author Don Tapscott and Harvard Business School professor Mikolaj Piskorski, as well as a brand-new chapter on customer service and support, today's fastest-growing area of business social networking. She has even added new chapters focused on advice for small businesses, healthcare and education organizations, nonprofits, and political campaigns."
  • "From the Publisher: NEW Best Practices and Techniques for Growing Your Business with Facebook, Twitter, and LinkedIn! Completely Updated! Five new chapters: planning/metrics, customer service, and much more; New and revamped case studies; New guest contributions from world-class experts, such as Charlene Li; New, instantly actionable "To Do" lists after every chapter; New Facebook discussion threads and much more! Whatever your business or organizational goals, this book will help you use social networking to achieve them. Renowned social networking innovator Clara Shih brings together powerful new insights, best practices, and easy-to-use "To Do" lists packed with proven solutions from real-world case studies. Writing for entrepreneurs and business professionals across marketing, sales, service, product development, and recruiting, Shih demonstrates how to move from tactical, reactive use of social networks toward strategic, proactive approaches-and how to accurately measure success. This edition adds extensive new coverage, including hands-on techniques for hypertargeting, engaging customers through Twitter and LinkedIn, leveraging changing social norms, and much more. You'll also find more than three dozen guest contributions from world-class experts such as author Don Tapscott and Harvard Business School professor Mikolaj Piskorski, as well as a brand-new chapter on customer service and support, today's fastest-growing area of business social networking. Shih has even added new chapters focused on advice for small businesses, healthcare and education organizations, nonprofits, and political campaigns-making this the one indispensable social networking guide for every organization!"

genre

http://schema.org/genre

  • "Livres électroniques"
  • "Electronic resource"@en
  • "Electronic books"@en

name

http://schema.org/name

  • "The facebook era : tapping online social networks to market, sell, and innovate"@en
  • "The facebook era : tapping online social networks to market, sell, and innovate"
  • "L'ère de Facebook : comment exploiter les opportunités extraordinaires des réseaux sociaux pour développer et innover votre entreprise, et vendre plus"
  • "The facebook era tapping online social networks to market, sell, and innovate"@en
  • "The facebook era tapping online social networks to market, sell, and innovate"
  • "The Facebook Era Tapping Online Social Networks To Market, Sell, And Innovate"@en
  • "The facebook era : tapping online social networks to market, sell and innovate"
  • "The Facebook era : tapping online social networks to market, sell, and innovate"
  • "L'ère de Facebook comment exploiter les opportunités extraordinaires des réseaux sociaux pour développer et innover votre entreprise, et vendre plus"
  • "The Facebook era : tapping online social networks to market, sell and innovate"
  • "The Facebook era tapping online social networks to market, sell, and innovate"
  • "The Facebook era tapping online social networks to market, sell, and innovate"@en

workExample