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EMarketing eXcellence

Built around the new CIM e-Marketing Award this book addresses an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the issues that online and interactive techniques can create.

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  • "e-Marketing e-excellence"
  • "E-marketing excellence"@en
  • "E-marketing excellence"
  • "Planning and optimizing your digital marketing"@en
  • "Emarketing excellence"
  • "e-Marketing excellence"
  • "eMarketing eXcellence"

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  • "Built around the CIM e-Marketing Award, this book addresses an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the issues that online and interactive techniques can create.--[Source inconnue]."
  • "Built around the new CIM e-Marketing Award this book addresses an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the issues that online and interactive techniques can create."@en
  • "Helps you create effective customer-centric e-marketing plans. This book combines approaches to marketing planning with the use of e-models and e-tools. It is jargon-free, and offers examples and theory. It is intended as a reference for students and managers involved in marketing strategy and implementation."
  • "Built around the CIM e-Marketing Award, this book addresses an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the issues that online and interactive techniques can create."@en
  • "Built around the CIM e-Marketing Award, this book addresses an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the issues that online and interactive techniques can create."
  • "'EMarketing eXcellence' offers an exciting new approach to help you build a customer-driven e-business. As the core text for the CIM's E-marketing award, the book offers a highly structured and accessible guide to a critical subject, providing a useful reference point for all students and managers involved in marketing strategy and implementation. A practical guide to creating and executing e-marketing plans, this book combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing."@en
  • "Over 11,000 copies of previous editions sold - new edition available now!"@en
  • "Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. A practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This new edition seamlessly integrates social media technology like Facebook check-in, social networking, tablets and mobile applications into the mix, demons."@en
  • "EMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing consultant."@en
  • ""EMarketing eXcellence, third edition" has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing experts, the book shows you how to: draw up an outline e-marketing plan; evaluate and apply e-marketing principles and models; integrate online and offline communications; implement customer-driven e-marketing; reduce costly trial and error; measure and enhance your e-marketing; and, drive your e-business forward Established marketing concepts such as customer relationship management, the marketing mix and widely adopted SOSTAC(R) planning system, are re-examined in the new media context - and new approaches explained including blogs, search engine marketing, viral marketing and E-CRM. Offering a highly structured and accessible guide to a critical and far-reaching subject, "eMarketing eXcellence, third edition" provides a vital reference point for all students and managers involved in marketing strategy and implementation. The best selling practitioner eMarketing book arrives in its third edition - totally revised and enhanced with new features, contemporary examples and up-to-date theory. Each chapter is structured with the following fantastic features: Introduction; Chapter Summary; References; Further Reading; Web Links; Self-test; and, eMarketing practitioner interviews. This jargon-free, understandable and applicable text is proven to help marketers maximize the potential of online promotion."
  • "As with the rest of the "Emarketing Essentials" series, the key features of "Emarketing Excellence" are that it is: Applied - Based on the CIM E-Marketing Award but giving in-depth insights that can be applied by readers to their organisation; Practical - case studies from B2C, B2B, NfP, large and small organisations as practical - UK and European emphasis; Balanced - insights based on industry research, reports and some academic work where appropriate; Also a range of viewpoints - not just the author's view, but also other leading opinion formers; Dynamic - content is bang up-to-date and with web links for every chapter showing readers where they can go to stay up-to-date; Accessible - Relevant to all marketers whether specialising in e-marketing or marketing managers or marketing assistants looking to work smarter; Successful - The first ed has sold 3,700 copies. It provides guidance on how to write, edit and publish more effective content for the online readership. It is set out in a clearly structured style to ensure the points being made are easily accessible."
  • "Over 5,000 copies of the previous edition sold - new edition available now!"@en

genre

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  • "Lehrbuch"
  • "Guide (Descripteur de forme)"
  • "Electronic books"
  • "Electronic books"@en

name

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  • "EMarketing eXcellence : the heart of business"
  • "EMarketing eXcellence"@en
  • "eMarketing eXcellence [electronic resource]"@en
  • "EMarketing eXcellence the heart of ebusiness"@en
  • "E-Marketing excellence"
  • "eMarketing eXcellence : planning and optimizing your digital marketing"
  • "Emarketing excellence : the heart of ebusiness"
  • "eMarketing excellence : planning and optimizing your digital marketing"@en
  • "eMarketing excellence : planning and optimizing your digital marketing"
  • "EMarketing eXcellence : the heart of ebusiness"
  • "Emarketing excellence"
  • "EMarketing eXcellence planning and optimizing your digital marketing"
  • "EMarketing eXcellence planning and optimizing your digital marketing"@en
  • "eMarketing eXcellence : the heart of ebusiness"
  • "eMarketing excellence : the heart of eBusiness"
  • "emarketing excellence : planning and optimizing your digital marketing"
  • "eMarketing eXcellence : the hearth of eBusiness"
  • "EMarketing excellence the heart of ebusness"
  • "eMarketing eXcellence : the heart of eBusiness"
  • "Emarketing excellence planning and optimizing your digital marketing"@en
  • "Emarketing excellence planning and optimizing your digital marketing"
  • "eMarketing eXcellence"@en
  • "eMarketing eXcellence"
  • "Emarketing Excellence Planning and Optimizing your Digital Marketing"@en
  • "eMarketing eXcellence planning and optimizing your digital marketing"@en
  • "eMarketing eXcellence planning and optimizing your digital marketing"
  • "Emarketing excellence the heart of ebusiness"
  • "EMarketing eXcellence Planning and Optimising Your Digital Marketing"@en
  • "Emarketing Excellence : Planning and Optimising Your Digital Marketing"@en
  • "Emarketing excellence : planning and optimizing your digital marketing"
  • "eMarketing eXcellence : The heart of eBusiness"
  • "EMarketing excellence : planning and optimizing your digital marketing"@en
  • "EMarketing eXellence : planning and optimizing your digital marketing"
  • "emarketing excellence : the heart of ebusiness"
  • "E-marketing excellence : the heart of ebusiness"
  • "eMarketing eXcellence: Planning and Optimising your Digital Marketing"
  • "EMarketing excellence : the heart of ebusiness"
  • "EMarketing excellence : the heart of ebusness"
  • "Emarketing Excellence : planning and optimizing your digital marketing"
  • "EMarketing eXcellence : planning and optimizing your digital marketing"

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