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Blueprint for Your Library Marketing Plan a Guide to Help You Survive and Thrive

"Marketing is about bringing them in and bringing them back. ... [Its] a stance and an attitude that focuses on meeting the needs of users Marketing is not separate from good practice. It is good practice."Patricia H. Fisher and Marseille M. Pride from the Introduction. In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issuesattracting funding and customers by focusing on specific needs. But where and how do you start?. Drawing on the authors many.

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  • ""Marketing is about bringing them in and bringing them back. ... [Its] a stance and an attitude that focuses on meeting the needs of users Marketing is not separate from good practice. It is good practice."Patricia H. Fisher and Marseille M. Pride from the Introduction. In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issuesattracting funding and customers by focusing on specific needs. But where and how do you start?. Drawing on the authors many."@en

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  • "Electronic books"@en
  • "Livres électroniques"

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  • "Blueprint for Your Library Marketing Plan a Guide to Help You Survive and Thrive"@en
  • "Blueprint for your library marketing plan a guide to help you survive and thrive"@en
  • "Blueprint for your library marketing plan a guide to help you survive and thrive"
  • "Blueprint for your library marketing plan : a guide to help you survive and thrive"@en
  • "Blueprint for your library marketing plan : a guide to help you survive and thrive"

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