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Your gut is still not smarter than your head how disciplined, fact-based marketing can drive extraordinary growth and profits

How to make marketing scientific, accountable, and effective. Marketing has traditionally been gut-driven, undisciplined, and often unaccountable. Marketing executives rarely had to defend their expenditures and results. But those times are changing.

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  • "How disciplined, fact-based marketing can drive extraordinary growth and profits"@en

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  • "How to make marketing scientific, accountable, and effective. Marketing has traditionally been gut-driven, undisciplined, and often unaccountable. Marketing executives rarely had to defend their expenditures and results. But those times are changing."@en

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  • "Your gut is still not smarter than your head : how fact-based marketing can drive extraordinary growth and profits"
  • "Your gut is still not smarter than your head how disciplined, fact-based marketing can drive extraordinary growth and profits"@en
  • "Your gut is still not smarter than your head how disciplined, fact-based marketing can drive extraordinary growth and profits"
  • "Your gut is still not smarter than your head : how disciplined, fact-based marketing can drive extraordinary growth and profits"
  • "Your Gut is Still Not Smarter Than Your Head How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth and Profits"