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http://worldcat.org/entity/work/id/792629621

Database marketing analyzing and managing customers

Describes the contemporary context of database marketing and its impact on business performance. This book presents database marketing tools, including how to collect the data and perform analysis. It is suitable for those interested in database marketing, customer relationship management and customer optimization.

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  • "Describes the contemporary context of database marketing and its impact on business performance. This book presents database marketing tools, including how to collect the data and perform analysis. It is suitable for those interested in database marketing, customer relationship management and customer optimization."@en

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  • "Electronic books"@en
  • "Electronic books"

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  • "Database Marketing : Analyzing and Managing Customers"
  • "Database marketing : analyzing and managing customers"
  • "Database Marketing Analyzing and Managing Customers"
  • "Database Marketing : Analyzing and managing customers"
  • "Database marketing analyzing and managing customers"@en
  • "Database marketing analyzing and managing customers"