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http://worldcat.org/entity/work/id/792666686

Adland : a global history of advertising /

Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as P

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http://schema.org/about

http://schema.org/description

  • "Adland is the first book to explore the development of advertising from an international perspective. Delving into the origins of modern advertising, it moves forward to examine the evolution of the current global advertising landscape, with all its rivalry and consolidation."
  • "Bestselling author and journalist Mark Tungate examines key developments in advertising, from print, radio, and television advertisements to the opportunities afforded by digital media. He focuses on key players in the industry, and features exclusive interviews with leading names in international advertising."
  • "Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as P"@en
  • "Explores advertising from a global perspective, discussing the origins of modern advertising and moving forward to explore the evolution of the current advertising landscape."
  • "Presents an examination of modern advertising, from its origins in the 19th century. This book examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. It focuses on key players in the industry."@en
  • "Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future. - Publisher."

http://schema.org/genre

  • "Livres électroniques."
  • "History."
  • "History."@en
  • "Electronic books."
  • "Electronic books."@en
  • "Geschiedenis (vorm)"
  • "History"@en
  • "History"

http://schema.org/name

  • "Adland : a global history of advertising /"@en
  • "Adland : a global history of advertising /"
  • "Ad land."
  • "Adland a global history of advertising /"@en
  • "Adland a global history of advertising /"
  • "Adland"
  • "Global history of advertising"
  • "Ad land a global history of advertising /"
  • "Adland A Global History of Advertising"@en
  • "Ad land : a global history of advertising /"
  • "Ad land"
  • "Ad land"@en