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Questionnaire design : how to plan, structure and write survey material for effective market ... research

Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded, and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research and looks at different types of questionnaire, examining when and how they should be deployed. The book explains how to plan, structure and compose the right questionnaire for the research you are undertaking. Fully updated with new content on encouraging respondent involvement, t.

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  • "How to plan, structure and write survey material for effective market research"@en

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  • "Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded, and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research and looks at different types of questionnaire, examining when and how they should be deployed. The book explains how to plan, structure and compose the right questionnaire for the research you are undertaking. Fully updated with new content on encouraging respondent involvement, t."@en
  • "Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims."@en
  • "Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims."
  • ""Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded, and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research and looks at different types of questionnaire, examining when and how they should be deployed. The book explains how to plan, structure and compose the right questionnaire for the research you are undertaking. Fully updated with new content on encouraging respondent involvement, this new edition also includes the latest information on online and mobile questionnaires, their problems and potential. This book will be a useful addition to the bookshelf of every student or practitioner of market research."--pub. desc."

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  • "Leermiddelen (vorm)"
  • "Livres électroniques"
  • "CD-ROMs"@en
  • "CD-ROMs"
  • "Electronic books"@en
  • "CD-ROM"
  • "Guide (Descripteur de forme)"
  • "Guide (Descripteur de forme)"@en

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  • "Questionnaire design : how to plan, structure and write survey material for effective market ... research"@en
  • "Questionnaire design"@en
  • "Questionnaire design"
  • "Questionnaire Design How to Plan, Structure and Write Survey Material for Effective Market Research"
  • "Questionnaire design : how to plan, structure and write survey material for effective market research"@en
  • "Questionnaire design : how to plan, structure and write survey material for effective market research"
  • "Questionnaire design : how to plan,structure and write survey material for effective market research"
  • "Questionnaire design how to plan, structure, and write survey material for effective market research"@en
  • "Questionnaire design how to plan, structure, and write survey material for effective market research"
  • "Questionnaire design : how to plan, structure, and write survey material for effective market research"
  • "Questionnaire design : how to plan, structure, and write survey material for effective market research"@en
  • "Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Researc"
  • "Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research"
  • "Questionnaire design : How to plan, structure and write survey material for effective market research"
  • "Questionnaire design how to plan, structure and write survey material for effective market research"
  • "Questionnaire design how to plan, structure and write survey material for effective market research"@en

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