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http://worldcat.org/entity/work/id/792920485

Managing and marketing radical innovations marketing new technology

This book focuses on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies, considering the role of proactivity in five firms.

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  • "Marketing new technology"@en
  • "Marketing radical innovations"@en

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  • "This book focuses on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies, considering the role of proactivity in five firms."@en

genre

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  • "Livres électroniques"
  • "Electronic books"@en

name

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  • "Managing and marketing radical innovations marketing new technology"
  • "Managing and marketing radical innovations marketing new technology"@en
  • "Managing and Marketing Radical Innovations Marketing New Technology"@en
  • "Managing and marketing radical innovations"
  • "Managing and Marketing Radical Innovations : Marketing new technology"
  • "Managing and marketing radical innovations : Marketing new technology"
  • "Managing and marketing radical innovations : marketing new technology"
  • "Managing and marketing radical innovations : marketing new technology"@en

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