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Measuring the User Experience Collecting, Analyzing, and Presenting Usability Metrics

Effectively measuring the usability of any product requires choosing the right metric, applying it, and effectively using the information it reveals. Measuring the User Experience provides the first single source of practical information to enable usability professionals and product developers to do just that. Authors Tullis and Albert organize dozens of metrics into six categories: performance, issues-based, self-reported, web navigation, derived, and behavioral/physiological. They explore each metric, considering best methods for collecting, analyzing, and presenting the data. They provide step-by-step guidance for measuring the usability of any type of product using any type of technology. . Presents criteria for selecting the most appropriate metric for every case. Takes a product and technology neutral approach . Presents in-depth case studies to show how organizations have successfully used the metrics and the information they revealed.

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  • "Effectively measuring the usability of any product requires choosing the right metric, applying it, and effectively using the information it reveals. Measuring the User Experience provides the first single source of practical information to enable usability professionals and product developers to do just that. Authors Tullis and Albert organize dozens of metrics into six categories: performance, issues-based, self-reported, web navigation, derived, and behavioral/physiological. They explore each metric, considering best methods for collecting, analyzing, and presenting the data. They provide."
  • "Effectively measuring the usability of any product requires choosing the right metric, applying it, and effectively using the information it reveals. Measuring the User Experience provides the first single source of practical information to enable usability professionals and product developers to do just that. Authors Tullis and Albert organize dozens of metrics into six categories: performance, issues-based, self-reported, web navigation, derived, and behavioral/physiological. They explore each metric, considering best methods for collecting, analyzing, and presenting the data. They provide step-by-step guidance for measuring the usability of any type of product using any type of technology. . Presents criteria for selecting the most appropriate metric for every case. Takes a product and technology neutral approach . Presents in-depth case studies to show how organizations have successfully used the metrics and the information they revealed."@en
  • "Effectively measuring the usability of any product requires choosing the right metric, applying it, and effectively using the information it reveals. Measuring the User Experience provides the first single source of practical information to enable usability professionals and product developers to do just that. Authors Tullis and Albert organize dozens of metrics into six categories: performance, issues-based, self-reported, web navigation, derived, and behavioral/physiological. They explore each metric, considering best methods for collecting, analyzing, and presenting the data. They provide step-by-step guidance for measuring the usability of any type of product using any type of technology. . Presents criteria for selecting the most appropriate metric for every case . Takes a product and technology neutral approach . Presents in-depth case studies to show how organizations have successfully used the metrics and the information they revealed."
  • "An important aspect of usability is being able to measure how usable a system really is, and how changes to the user interface of the system impact the end-user experience. This aspect of usability is known as usability metrics. This work looks at how to collect, analyse and present usability metrics."
  • "Authors Tullis and Albert organize dozens of metrics into six categories: performance, issues-based, self-reported, web navigation, derived, and behavioral/physiological. They explore each metric, considering best methods for collecting, analyzing, and presenting the data. They provide step-by-step guidance for measuring the usability of any type of product using any type of technology."
  • "Offers a source of information to enable usability professionals and product developers to choose the right metric, apply it, and effectively use the information it reveals. This book explores various metrics, considering best methods for collecting, analyzing, and presenting the data. It takes a product and technology neutral approach."@en
  • "This book provides the quantitative analysis training that UX and web professionals need to collect a broader range of data about the user experience. It covers emotional engagement, personas, keystroke analysis, and net promoter score, and examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders."
  • "Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel. Learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal, and physical, as well as more specialized metrics such as eye-tracking and clickstream data. Find a vendor-neutral examination of how to measure the user experience with web sites, digital products, and virtually any other type of product or system. Discover in-depth global case studies showing how organizations have successfully used metrics and the information they revealed. Companion site, www.measuringux.com, includes articles, tools, spreadsheets, presentations, and other resources to help you effectively measure the user experience."@en

http://schema.org/genre

  • "Livres électroniques"
  • "Electronic books"
  • "Electronic books"@en
  • "Llibres electrònics"

http://schema.org/name

  • "Measuring the User Experience : Collecting, Analyzing, and Presenting Usability Metrics"
  • "Measuring the user experience collecting, analyzing and presenting usability metrics"
  • "Measuring the user experience : collecting, analyzing, and presenting usability metrics"
  • "Measuring the User Experience Collecting, Analyzing, and Presenting Usability Metrics"@en
  • "Measuring the User Experience Collecting, Analyzing, and Presenting Usability Metrics"
  • "Measuring the user experience"@en
  • "Measuring the user esperience : collecting, analyzing, and presenting usability metrics"
  • "Measuring the user experience collecting, analyzing, and presenting usability metrics"
  • "Measuring the user experience collecting, analyzing, and presenting usability metrics"@en

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