"Die Auswirkungen des sich bereits heute abzeichnenden soziodemographischen Wandels und einer zunehmend internationalisierten und globalisierten Welt stellen Unternehmen vor eine besondere Herausforderung: Einerseits wird qualifiziertes Personal, ein zentraler Erfolgsfaktor für Unternehmen, immer knapper. Andererseits nimmt die Bedeutung der Mitarbeiter als Differenzierungsfaktor vom Wettbewerb deutlich zu. Für Unternehmen bedeutet dies, dass sie gezwungen sind, eine Strategie zu entwickeln, um trotz des zunehmend knappen Angebots qualifizierte Mitarbeiter für sich zu finden und dauerhaft an si."
"Ziel dieses Buches ist es, für Lehre und Praxis die Differenzierungsmöglichkeiten aufzuzeigen, welche das Employer Branding bezüglich der eingangs erwähnten Entwicklungen und darüber hinaus bietet. Die Thematik wird von den Grundlagen über die Chancen bis zu der tatsächlichen Umsetzung für den Leser transparent gemacht. Es wird ein Konzept entwickelt, welches Unternehmen Aufschluss darüber gibt, wie sie eindeutige Arbeitgeberpräferenzen bei den verschiedenen Zielgruppen wecken und zu einem Employer-of-Choice werden."
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.