"Hispanos." . . "Segmentation du marché - États-Unis." . . "Segmentation du marché États-Unis." . "Doelgroepen." . . "Latino-américain." . . "Mercadeo América Latina." . . "Consumenten." . . "Markedssegmentering" . . "Segmentación del mercado Estados Unidos." . . "Clientèle cible." . . "BUSINESS & ECONOMICS Marketing Research." . . "Mercati Segmentazione Stati Uniti." . . "Soziale Situation." . . "Ethnicité." . . "Consumidores latinoamericanos." . . "Consumatori ispano-americani Stati Uniti." . . "Forbrugeradfærd" . . "Latinoamericanos Identidad étnica." . . "Ethnische Identität." . . "Psychologie." . . "Zielgruppe." . . "HISTORY Latin America General." . . "Comportamiento del consumidor Aspectos psicológicos Estados Unidos." . . "Spaanse Amerikanen." . . "Américains d'origine latino-américaine Identité collective." . . "Market segmentation United States." . . "Market segmentation -- United States." . "Consommateurs américains d'origine latino-américaine." . . "Marketing ethnique." . . "États-Unis." . . "Consumidores hispanoamericanos." . . "Américains d'origine latino-américaine - Identité ethnique." . . "Américains d'origine latino-américaine Identité ethnique." . "Verbraucherverhalten." . . "Forbrugersociologi" . . "Lateinamerikanischer Einwanderer." . . "Culture latino-américaine." . . "Hispanic Americans Ethnic identity." . . "Hispanic Americans Ethnic identity" . "Hispanic Americans -- Ethnic identity." . "Latin America" . . "United States" . . "United States." . "Marketing." . . . . "Verbraucher." . . "Hispanoamericanos Identidad étnica." . . "Segmentation du marché." . . "USA." . . "Chicanos." . . . . . "Latinos, Inc. : the marketing and making of a people"@en . "Latinos, Inc. : the marketing and making of a people" . . "Livres électroniques" . . . "Latinos, Inc. the Marketing and Making of a People" . . . "Electronic books"@en . "Electronic books" . . . . . . . . . . . . . . . . . "Latinos, Inc. the marketing and making of a people"@en . "Latinos, Inc. the marketing and making of a people" . . . . . . . "Latinos, Inc. The Marketing and Making of a People, Updated Edition, with a New Preface"@en . . . . . "History"@en . . . . . . . . . . . . . . "Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. Yet the increasing visibility of Latinos in mainstream culture has not been accompanied by a similar level of economic parity or political enfranchisement. In this important, original, and entertaining book, Arlene Dávila provides a critical examination of the Hispanic marketing industry and of its role in the maki"@en . . "Latinos, Inc : the marketing and making of a people" . . . "Latinos, Inc : the marketing and making of a people"@en . . . . . . . . . . . . . . . . . . . "Latinos, Inc the marketing and making of a people" . . . . . . . . "Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole."@en . . . . . "Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. Yet the increasing visibility of Latinos in mainstream culture has not been accompanied by a similar level of economic parity or political enfranchisement. In this important, original, and entertaining book, Arlene Dávila provides a critical examination of the Hispanic marketing industry and of its role in the maki." . "Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. Yet the increasing visibility of Latinos in mainstream culture has not been accompanied by a similar level of economic parity or political enfranchisement. Here, author Dávila provides a critical examination of the Hispanic marketing industry and of its role in the making and marketing of U.S. Latinos. Dávila finds that Latinos' increased popularity in the marketplace is simultaneously accompanied by their growing exotification and invisibility. Her discussion of how populations have become reconfigured as market segments, shows that the market and marketing discourse become important terrains where Latinos debate their social identities and public standing.--From publisher description." . . . . . . . . "Latinos Incorporated" . . . . . . . "Market segmentation" . . "Market segmentation." . "Hispanic American consumers." . . "Hispanic American consumers" . "Média ethnique." . . "Hispanos." . .