"Verhalten" . . . . "Psychology." . . "Verbraucherverhalten." . . "Communication dans l'entreprise." . . "Aspect psychologique." . . "Communication dans l'entreprise Aspect psychologique." . . "Mining engineering." . . "Business." . . "Social Science." . . "Unternehmen." . . "Entscheidung" . . "Kommunikation" . . "Kommunikation." . "Communication dans les organisations Aspect psychologique." . . "Entscheidungsfindung." . . "BUSINESS & ECONOMICS Business Communication General." . . "Interne Kommunikation" . . "Business communication Psychological aspects." . . "Business communication Psychological aspects" . "Business communication --Psychological aspects." . "BUSINESS et ECONOMICS / Business Communication / General / bisacsh." . . . . . . . "How audiences decide : a cognitive approach to business communication" . . . . . . . . . . . . "How Audiences Decide a Cognitive Approach to Business Communication"@en . . . . . . . . . "Electronic books"@en . . . . . . . . . . . "It's a common knowledge that knowing your audience is the key to persuasive communication. But what does \"knowing your audience\" really mean? Does it mean knowing your audience's name, age, gender, and socio-economic status? This book shows that if you want€ to be persuasive the most important thing you need to know about your audience is how your audience makes decisions. And it demonstrates with numerous examples and research findings that when experienced and otherwise highly-skilled professionals--CEOs, medical doctors, magazine publishers--fail to grasp how their audiences make decisio."@en . . . "How audiences decide a cognitive approach to business communication"@en . "How audiences decide a cognitive approach to business communication" . .