"Globalisering." . . "Strategisk planlægning." . . "Global marketing management changes, challenges and new strategies"@en . "Global marketing management changes, challenges and new strategies" . . "Global marketing management : changes, challenges and new strategies"@en . "Global marketing management : changes, challenges and new strategies" . . . "Global marketing management" . . . . . "Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide." . . . . . . . . . . . "Global marketing management: changes, challenges and new strategies" . . . . . . "Lehrbuch" . . . . . . . . . . . . . "Global marketing management : changes, new challenges, and strategies" . "Global marketing management : changes, new challenges, and strategies"@en . . . . . . . . . . . . . . . . . . . . . "Lehrbuch - Strategisches Management - Internationales Marketing" . . . . . . "Livres électroniques" . . . . . . . "Case studies" . "Global marketing management changes, new challenges, and strategies" . . . . . "Global marketing management :changes, new challenges, and strategies" . . "Global marketing management" . . "Strategic planning." . . . . "markedsføring" . . "Markedsføring." . "Marketingpolitik" . . "Marketingpolitik." . "Ledelse." . . "Marketingstrategie." . . "Marketingmanagement." . . "Marketingmanagement" . "Marketing." . . "Planification stratégique." . . "Planificació estratègica." . . "Marketing stratégique." . . "Internationales Marketing." . . "Internationales Marketing" . "Markedsføring-lærebøger" . . "Marketing zarządzanie." . . "Business and Management." . . "Multinacionals Direcció i administració." . . "Marketing international." . . "Export marketing Management." . . "Entreprises multinationales Gestion." . . "International business enterprises Management." . . "marketing international [manuel]" . . "Gestion du marketing." . . "Internationalisering." . . "Markedsføringsledelse" . . "International markedsføring" . . "Przedsiębiorstwa wielonarodowe zarządzanie." . . "Export." . .