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Fundraising Fundamentals a Guide to Annual Giving for Professionals and Volunteers (AFP/Wiley Fund Development Series)

Fund-Raising Fundamentals, Second Edition is a step-by-step guide to the fundamentals of fundraising with practical how-to advice on the basic methods and techniques necessary to carry out successful annual giving campaigns. It provides guidelines for all aspects of the fund-raising process, including direct mail solicitation, telemarketing, renewals, membership drives, special events, and volunteer fund-raising. This updated edition incorporates three new skill areasadvanced telephone and telemarketing skills, soliciting from corporations, and Internet techniquesthat have become a part of t.

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  • "Fund-Raising Fundamentals, Second Edition is a step-by-step guide to the fundamentals of fundraising with practical how-to advice on the basic methods and techniques necessary to carry out successful annual giving campaigns. It provides guidelines for all aspects of the fund-raising process, including direct mail solicitation, telemarketing, renewals, membership drives, special events, and volunteer fund-raising. This updated edition incorporates three new skill areasadvanced telephone and telemarketing skills, soliciting from corporations, and Internet techniquesthat have become a part of t."@en
  • "Fund-Raising Fundamentals, Second Edition is a step-by-step guide to the fundamentals of fundraising with practical how-to advice on the basic methods and techniques necessary to carry out successful annual giving campaigns. It provides guidelines for all aspects of the fund-raising process, including direct mail solicitation, telemarketing, renewals, membership drives, special events, and volunteer fund-raising. This updated edition incorporates three new skill areas150;advanced telephone and telemarketing skills, soliciting from corporations, and Internet techniques150;that have become a part of traditional annual giving programs everywhere. Real-world examples and case studies, checklists, charts, and sample documents round out this comprehensive, easy-to-use guidebook."
  • "Every nonprofit organization relies on annual giving as the chief means of raising funds for its yearly operations as well as for maintaining the quality of its programs and expanding the services it provides for the public benefit."@en
  • "Every nonprofit organization relies on annual giving as the chief means of raising funds for its yearly operations as well as for maintaining the quality of its programs and expanding the services it provides for the public benefit."

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  • "Electronic resource"
  • "Electronic books"@en

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  • "Fundraising Fundamentals A Guide to Annual Giving for Professionals and Volunteers (AFP/Wiley Fund Development Series)"
  • "Fundraising Fundamentals a Guide to Annual Giving for Professionals and Volunteers (AFP/Wiley Fund Development Series)"@en
  • "Fundraising fundamentals a guide to annual giving for professionals and volunteers"@en
  • "Fund-raising fundamentals : a guide to annual giving for professionals and volunteers"
  • "Fundraising fundamentals : a guide to annual giving for professionals and volunteers"
  • "Fundraising fundamentals : a guide to annual giving for professionals and volunteers"@en
  • "Fund-raising fundamentals a guide to annual giving for professionals and volunteers"@en

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