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http://worldcat.org/entity/work/id/793212945

Marketing communicatie

"This book is not only about advertising. Although advertising-related topics are thoroughly discussed, the book is comprehensive in that it covers all instruments of the marketing communications mix. The book has a consistent European focus, although research results and examples from other parts of the world are covered, the main focus is the application of marketing communications concepts in a European environment."--Publisher.

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type

about

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alternateName

http://schema.org/alternateName

  • "Instructor's manual [for] Marketing communications"@en
  • "Marketing-communicatie"

author

contributor

creator

description

http://schema.org/description

  • ""This book is not only about advertising. Although advertising-related topics are thoroughly discussed, the book is comprehensive in that it covers all instruments of the marketing communications mix. The book has a consistent European focus, although research results and examples from other parts of the world are covered, the main focus is the application of marketing communications concepts in a European environment."--Publisher."@en
  • "Marketing communications has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context."@en
  • "A comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Chapter coverage includes all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, personal selling and the Internet.; The book is geared toward both undergraduate and postgraduate students who are studying marketing communications but should also useful for practitioners. There are real-world examples, mini-cases, chapter summaries, review questions and suggested further reading."

editor

genre

http://schema.org/genre

  • "Ouvrage général"@en
  • "Leermiddelen (vorm)"
  • "Electronic books"@en
  • "Electronic books"
  • "Případové studie"
  • "Monografie"
  • "Monography"
  • "lærebøger"
  • "Case studies"

name

http://schema.org/name

  • "Marketing communicatie"
  • "Marketing communicatie"@en
  • "Marketingcommunicatie"
  • "Marketing Communications"
  • "Marketing Communications"@en
  • "Marketing communications : instructor's manual"@en
  • "Marketing communications a European perspective"
  • "Marketing communications"
  • "Marketing communications"@en
  • "Marketing communications a European perspective"@en
  • "Marketing communications : cornerstones, instruments and applications"
  • "Marketing communications : a european perspective"
  • "Marketing communications : a European perspective"
  • "Marketing communications : a European perspective"@en
  • "Marketing Communications a european perspective"
  • "Marketing communications a european perspective"
  • "Marketingová komunikace"

workExample

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