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Visual communication : images with messages

Visual communication is just as important as verbal communication, if not more important. VISUAL COMMUNICATION: IMAGES WITH MESSAGES shows you how visual perception is used in all forms of communication, whether it's graphic design, photography, television, video, or interactive media. And because it's packed with study and review tools, this communications textbook not only clearly explains the theories you need to know, it helps you prepare for tests and will help you succeed in the class.

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  • "This book offers substantial coverage of issues specific to all forms of visual communication. It helps students analyze visual messages using a technique similar to the one used to evaluate words. It offers physiological and theoretical background on visual perception, then moves to discussion of various media (including typography, graphic design, informational graphics, photography, television, video, and interactive media) and the very visible role they play in our lives. It explores the meaning of elements of visual communication, with sections on scientific and medical perspectives of the eye and light, theoretical approaches to visual perception, and ethical issues related to persuasive images and stereotyping. Chapters in a fourth section analyze examples from specific media from personal, historical, technical, cultural, and critical perspectives."
  • ""In Visual Communication: Images with Messages, Paul Martin Lester compels you to consider why we are impacted by some messages while we forget others. Lester explores the basic idea that the visual messages we remember are the ones that have the greatest power to inform, educate, and persuade us as individuals and as a culture. He then moves to discussions of various media-including graphic design, photography, television, the web, and more- and the visible role they play in our lives. In this new technological age, one cannot afford to know only how to write or to know only how to create an image. Today, we must know how to use and analyze the words and pictures presented in all possible media. This book can help you develop those skills and enter the brave new world of visual communication."--Page 4 of cover."
  • "Visual communication is just as important as verbal communication, if not more important. VISUAL COMMUNICATION: IMAGES WITH MESSAGES shows you how visual perception is used in all forms of communication, whether it's graphic design, photography, television, video, or interactive media. And because it's packed with study and review tools, this communications textbook not only clearly explains the theories you need to know, it helps you prepare for tests and will help you succeed in the class."@en
  • "Visual communication is just as important as verbal communication, if not more important. VISUAL COMMUNICATION: IMAGES WITH MESSAGES shows you how visual perception is used in all forms of communication, whether it's graphic design, photography, television, video, or interactive media. And because it's packed with study and review tools, this communications textbook not only clearly explains the theories you need to know, it helps you prepare for tests and will help you succeed in the class."

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  • "Visual communication : images with messages"
  • "Visual communication : images with messages"@en
  • "Visual communications : images with messages"
  • "Visual communications images with messages"@en
  • "视觉传播 形象载动信息"
  • "Shi jue chuan bo : xing xiang zai dong xin xi"
  • "Visual communication : customized for Framingham State College"
  • "Visual Communication : images With Messages"
  • "视觉传播 : 形象载动信息"
  • "Visual communication images with messages"@en
  • "Shi jue chuan bo xing xiang zai dong xin xi"
  • "Visual communication"

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