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Social media metrics how to measure and optimize your marketing investment

Social Media Metrics gives you an A-Z guide to using date to drive your social media marketing efforts. Inside you'll find how best to assess your Twitter and Facebook followings, how to maximize your social media ROI, how to use social media metrics to effectively make your case to skeptics, and much more. --From publisher's description.

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  • "Social Media Metrics gives you an A-Z guide to using date to drive your social media marketing efforts. Inside you'll find how best to assess your Twitter and Facebook followings, how to maximize your social media ROI, how to use social media metrics to effectively make your case to skeptics, and much more. --From publisher's description."@en
  • "A guide devoted exclusively to social media metrics. Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts."
  • "BThe only guide devoted exclusively to social media metrics/b Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, iSocial Media Metrics/i focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine:ulliWhy striving for more Twitter followers or Facebook friends than the competition is a failing strategyliHow to leverage the time and effort you invest in social medialiHow to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired/ul Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. iSocial Media Metrics/i is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication."@en

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  • "Livres électroniques"
  • "Electronic books"@en

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  • "Social media metrics how to measure and optimize your marketing investment"@en
  • "Social media metrics how to measure and optimize your marketing investment"
  • "Social media metrics : how to measure and optimize your marketing investment"

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