How Toyota became #1 : leadership lessons from the world's greatest car company
Everyone knows that Toyota has had an amazing twenty-five- year run, rising from a humble Japanese start-up to a thriving global giant. But how did it pass Ford and GM to become the world's largest auto manufacturer' And how does it continue to thrive while so many competitors are struggling and failing' Journalist David Magee dug deeply into Toyota's past and present, interviewing senior executives who rarely talk to the press, along with many other sources. The powerful lessons that he distills, especially about corporate culture, are valuable for managers in all industries.
"Everyone knows that Toyota has had an amazing twenty-five- year run, rising from a humble Japanese start-up to a thriving global giant. But how did it pass Ford and GM to become the world's largest auto manufacturer' And how does it continue to thrive while so many competitors are struggling and failing' Journalist David Magee dug deeply into Toyota's past and present, interviewing senior executives who rarely talk to the press, along with many other sources. The powerful lessons that he distills, especially about corporate culture, are valuable for managers in all industries."@en
"Journalist Magee explores Toyotas past and present in order to reveal how this car company has sustained such tremendous success. The lessons that Magee explains here can be valuable for managers in all disciplines and industries."
"How has Toyota succeeded where so many other car companies have struggled or failed? Journalist David Magee digs deeply into Toyota's past and present, interviewing senior executives, his discoveries explaining the surprising power of the company's corporate culture."
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Automobile industry and trade; Japan; Management; Case studies.
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Automobile industry and trade; United States; Management; Case studies.
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Automobiles Industrie et commerce États-Unis Gestion Cas, Études de.
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Automobiles Industrie et commerce Japon Gestion Cas, Études de.
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Automòbils Indústria i comerç Estats Units d'Amèrica.
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Automóviles Industria y comercio Estados Unidos Administración Estudio de casos.
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Automóviles Industria y comercio Japón Administración Estudio de casos.
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Kraftfahrzeugindustrie / Wettbewerbsstrategie / Internationales Marketing / Qualitätsmanagement / Marktführer / Unternehmenskultur / Japan / USA.
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