"Informationssamfund" . . "Internet marketing." . . . . . . . . "Proven strategies for harnessing the power of social media to drive social changeMany books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this bookReveals the four \"wings\" of the Dragonfly Effect-and how they work together to produce colossal resultsFeatures original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyaltyLeverage the power of design thinking and psychological research with practical strategiesReveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United StatesThe Dragonfly Effect shows that you don't need money or power to inspire seismic change."@en . . . . . . . . . . . . "Electronic books" . "Electronic books"@en . . "Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book. Reveals the four \"wings\" of the Dragonfly Effect-and how they work together to produce colossal results. Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty. Leverage the power of design thinking and psychological research with practical strategies. Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States. The Dragonfly Effect shows that you don't need money or power to inspire seismic change.--" . . . . . . . . . . . . . . . . . . . "The Dragonfly Effect : Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change" . . . . . . . . . . . . . . . . "Electronic resource"@en . . . "Livres électroniques" . . . . . "The Dragonfly Effect Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change"@en . . . "The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change" . "The dragonfly effect quick, effective, and powerful ways to use social media to drive social change"@en . . . . "The dragonfly effect quick, effective, and powerful ways to use social media to drive social change" . "The Dragonfly Effect Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change" . . . "\"Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book. Reveals the four \"wings\" of the Dragonfly Effect-and how they work together to produce colossal results. Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty. Leverage the power of design thinking and psychological research with practical strategies. Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States. The Dragonfly Effect shows that you don't need money or power to inspire seismic change.\"--" . "\"Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book. Reveals the four \"wings\" of the Dragonfly Effect-and how they work together to produce colossal results. Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty. Leverage the power of design thinking and psychological research with practical strategies. Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States. The Dragonfly Effect shows that you don't need money or power to inspire seismic change.\"--"@en . . . . . "Political aspects." . . "Business." . . "Sociale medier" . . "Responsabilité sociale des entreprises." . . "Aaker, Jennifer" . . "Aaker, Jennifer." . . . "Marketing sur Internet Aspect politique Guides, manuels, etc." . . "Social media." . . "Marketing sur Internet Aspect politique." . . "Social aspects." . . "BUSINESS & ECONOMICS E-Commerce Internet Marketing." . . "Social Software" . . "Entreprises Responsabilité sociale." . . "BUSINESS & ECONOMICS General." . . "Médias sociaux Aspect politique." . . "Médias et politique." . . "Internet Aspect social." . . "BUSINESS & ECONOMICS Marketing Telemarketing." . . "Internet" . . "Internet." . "Social forandring" . . "BUSINESS & ECONOMICS Marketing Multilevel." . . "Changement social." . . "Médias sociaux Aspect politique Guides, manuels, etc." . . "BUSINESS & ECONOMICS Mail Order." . . "Online-Marketing" . . "BUSINESS & ECONOMICS Marketing Direct." . . "Social Entrepreneur" . . "Sozialer Wandel" . . "Entrepreneurs sociaux." . . "Entrepreneuriat social." . .