"Transformed business processes by leveraging workforce social media proficiency and "open" behavior models --Book Jacket."@en
"Leading figures in the exciting new world of sophisticated social media marketing, Beverly Macy and Teri Thompson explain how you can use this global, real-time platform to change how consumers interact with your brand. They then present detailed case studies illustrating how top organizations and emerging brand giants have proven the remarkable effectiveness of social media marketing. Find out how."@en
"Turned a single "tweet" into $33 million worth of donations to earthquake victims in Haiti."@en
"Boosted customer loyalty and trust by finding and solving complaints in real time."@en
"With The Power of Real-Time Social Media Marketing, you'll learn how to take advantage of today's "fluid" business environment and develop innovative ways to meet market demands. And here's the best part: all your toolsùFacebook, Twitter, YouTube, and other sitesùare free!"@en
"Beverly Macy and Teri Thompson explain how you can use this global, real-time platform to change how consumers interact with your brand. They then present detailed case studies illustrating how top organizations and emerging brand giants have proven the remarkable effectiveness of social media marketing. --from publisher description."
"Engaged citizens to participate in transportation planning and use."@en
BUSINESS & ECONOMICS E-Commerce Internet Marketing.
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