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http://worldcat.org/entity/work/id/793898275

CRM in Financial Services a Practical Guide to Making Customer Relationship Management Work

CRM in Financial Services is the first book devoted exclusively to showing how organizations in this sector can improve their CRM and achieve their desired return on investment. It is based on extensive global consulting and research carried out or commissioned by IBM and its business partners over the last five years, and draws on the authors' extensive experience of working with companies to successfully implement and manage their CRM programmes.

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  • "CRM in Financial Services is the first book devoted exclusively to showing how organizations in this sector can improve their CRM and achieve their desired return on investment. It is based on extensive global consulting and research carried out or commissioned by IBM and its business partners over the last five years, and draws on the authors' extensive experience of working with companies to successfully implement and manage their CRM programmes."@en

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  • "Electronic books"@en
  • "Livres électroniques"

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  • "CRM in Financial Services a Practical Guide to Making Customer Relationship Management Work"@en
  • "CRM in financial services a practical guide to making customer relationship management work"@en
  • "CRM in financial services a practical guide to making customer relationship management work"
  • "CRM in financial services : A practical guide to makingcustomer relationship management work"
  • "CRM in financial services : a practical guide to making customer relationship management work"
  • "CRM in financial services : a practical guide to making customer relationship management work"@en
  • "CRM in financial services"
  • "CRM in financial services : practical guide to making customer relationship management work"

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