http://worldcat.org/entity/work/id/793898302

Successful Customer Relationship Marketing New Thinking, New Strategies, New Tools for Getting Closer to Your Customers

As customer expectations become increasingly sophisticated, the diversity and range of products and services on offer widen continually. But how can companies ensure that their product or service is preferred by customers and, more importantly, that it continues to be? The key is to develop a close relationship with these customers, through knowledge of their preferences. This comprehensive new book takes an in-depth look at what companies all over the world are doing to achieve this, showing the tools and techniques which actually bring results.

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