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http://worldcat.org/entity/work/id/793912583

Strategic marketing : an introduction

A fresh and thorough examination of competitive marketing strategy. This new introductory text highlights the importance of adopting new marketing practices to reap most benefit from the business opportunities of the twenty-first century.

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  • "A fresh and thorough examination of competitive marketing strategy. This new introductory text highlights the importance of adopting new marketing practices to reap most benefit from the business opportunities of the twenty-first century."@en
  • "This introductory text examines the nature of competitive marketing strategy and points to the need to adopt new marketing practices to meet the demands of business opportunities in the 21st century."
  • "Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them. From assessing internal relationships to planning and implementing marketing strategies, and featuring analysis of relationship marketing and strategic alliances, Proctor uses insight."@en

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  • "Electronic books"@en
  • "Ressources Internet"
  • "Einführung"

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  • "Strategic marketing : An introduction"
  • "Strategic marketing : an introduction"
  • "Strategic marketing : an introduction"@en
  • "Strategic Marketing"
  • "Strategic Marketing an Introduction"@en
  • "Strategic marketing an introduction"
  • "Strategic marketing an introduction"@en

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