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The business of iPhone and iPad App Development making and marketing Apps that succeed

The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a "gold rush" for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of

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  • "The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a gold rush for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone and iPad App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost effective marketing techniques that have proven successful for professional iOS app creatorsperfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app! <br />"
  • "The phenomenal success of the iPhone and the iPod touch has ushered in a "gold rush" for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business."
  • "The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a "gold rush" for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of"@en
  • "The phenomenal success of the iPhone and the iPod touch has ushered in a "gold rush" for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business."@en
  • ""The phenomenal success of the iPhone and the iPod touch has ushered in a "gold rush" for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iPhone app creators--perfect for independent developers on shoestring budgets. Although there are a few iPhone app marketing books on the horizon, they appear to tackle the subject from purely a marketer's perspective. What makes this book unique is that it was written by developers for developers, showing you not only what to do, but also how to do it, complete with time-saving resources and ready-to-use code examples. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!"--Publisher's website."@en

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  • "Electronic books"
  • "Electronic books"@en
  • "Livres électroniques"

name

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  • "The business of iPhone and iPad App Development making and marketing Apps that succeed"@en
  • "The Business of iPhone App Development Making and Marketing Apps That Succeed"@en
  • "The business of iPhone and iPad App Development making and marketing Apps that succeed"
  • "The Business of iPhone and iPad App Development Making and Marketing Apps That Succeed"@en
  • "The Business of iPhone and iPad App Development Making and Marketing Apps That Succeed"
  • "The business of iPhone app development making and marketing apps that succeed"
  • "The business of iPhone app development making and marketing apps that succeed"@en
  • "The business of iPhone and iPad app development : making and marketing apps that succeed"
  • "The Business of iPhone and iPad App Development : Making and Marketing Apps That Succeed"
  • "The business of iPhone app development : making and marketing apps that succeed ; [developer success in the iTunes App Store]"
  • "The Business of iPhone App Development"
  • "The Business of iPhone App Development Making and Marketing Apps that Succeed"
  • "The Business of iPhone App Development : making and marketing Apps that succeed"
  • "The business of iPhone App Development making and marketing apps that succeed ; [developer success in the iTunes App Store]"
  • "The business of iPhone and iPad App development making and marketing apps that succeed"
  • "The business of iPhone and iPad App development : making and marketing apps that succeed"
  • "The business of iPhone app development making and marketing apps that succeed. - Description based on print version record. - "Developer success in the iTunes App Store"--Cover. - Includes index"
  • "The business of iPhone and iPad app development : making and marketing Apps that succeed ; [developer success in the iTunes app store]"
  • "The Business of iPhone App Development : Making and Marketing Apps that Succeed"
  • "The business of iPhone app development : making and marketing apps that succeed"@en
  • "The business of iPhone and iPad app development making and marketing apps that succeed"
  • "The business of iPhone app development : making and marketing apps that succeed"

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