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http://worldcat.org/entity/work/id/793971179

The 50-plus market why the future is age neutral when it comes to marketing & branding strategies

In their rush to appeal to the 18 to 35 age group, marketers have largely ignored consumers in their 50s and beyond. In this compelling investigation, The 50-plus Market shows why marketers can no longer ignore the inevitable consequences of demographic and economic change.

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about

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  • "Fifty-plus market"
  • "Fifty-plus market"@en

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description

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  • "In their rush to appeal to the 18 to 35 age group, marketers have largely ignored consumers in their 50s and beyond. In this investigation, The 50-Plus Market shows why marketers can no longer ignore the consequences of demographic and economic change and explains how the principles of age-neutral marketing will ensure companies capture the vast expenditure generated by some of the most affluent members of society - the over-50s."
  • "In their rush to appeal to the 18 to 35 age group, marketers have largely ignored consumers in their 50s and beyond. In this compelling investigation, The 50-plus Market shows why marketers can no longer ignore the inevitable consequences of demographic and economic change."@en

genre

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  • "Livres électroniques"
  • "Electronic books"@en

name

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  • "The 50 plus market why the future is age-neutral when it comes to marketing and branding strategies"
  • "The 50-plus market why the future is age neutral when it comes to marketing & branding strategies"@en
  • "The 50-plus market why the future is age neutral when it comes to marketing & branding strategies"
  • "The 50-plus market : why the future is age neutral when it comes to marketing and branding strategies"@en
  • "The 50-plus market : why the future is age neutral when it comes to marketing & branding strategies"
  • "The 50-plus market : why the future is age neutral when it comes to marketing & branding strategies"@en
  • "The 50 plus market : why the future is age-neutral when it comes to marketing and branding strategies"
  • "The 50-plus market : why the future is age-neutral when it comes to marketing & branding strategies"

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