Blogging for business everything you need to know and why you should care

"A new digital phenomenon has altered the face of online communication, media, commentary, and business. Weblogs, or blogs, now number between 20 and 40 million and serve as an outlet for an estimated 32 million readers worldwide - and these figures continue to skyrocket. "Savvy companies that leverage the power of blogging will have a competitive advantage; those that don't understand the potential of this valuable tool will lag behind," say authors and online communication experts Shel Holtz and Ted Demopoulos. In their breakthrough guide, "Blogging for Business", Holtz and Demopoulos combine a discussion of blogging strategies and benefits with step-by-step instructions for business professionals to follow. The authors explore the myriad business applications of blogs: customer affinity programs, internal communications, brand building, public relations, product marketing, and cause marketing. Highlights Holtz and Demopoulos unlock the secrets of blogging for executives, managers, and professionals in marketing, advertising, public relations, and sales: How to tap into the power of blogs; Why blogs are different from ezines, Web sites, and message boards; Why businesses need to monitor blogs that discuss their products and services; New forms of blogging such as podcasts and vlogs; and, Legal considerations associated with blogging. - Publisher."