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http://worldcat.org/entity/work/id/793975333

Branding unbound the future of advertising, sales, and the brand experience in the wireless age

Using wireless technology to create a new kind of brand relationship with customers.

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  • "Using wireless technology to create a new kind of brand relationship with customers."@en
  • "Leading companies such as Wal-Mart, McDonald's, Starbucks, Kellogg's, MTV, Procter & Gamble, and others are already reaching millions of customers, one at a time, wirelessly. In this book, Rick Mathieson reveals how your business can emulate some of the most powerful and successful branding strategies in the world.--[book jacket]."

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  • "Livres électroniques"
  • "Electronic books"
  • "Electronic books"@en

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  • "Branding unbound the future of advertising, sales, and the brand experience in the wireless age"
  • "Branding unbound the future of advertising, sales, and the brand experience in the wireless age"@en
  • "Branding Unbound : The Future of Advertising, Sales, and the Brand Experience in the Wireless Age"
  • "Branding unbound : the future of advertising, sales, and the brand experience in the wireless age"@en
  • "Branding unbound : the future of advertising, sales, and the brand experience in the wireless age"

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