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Golden arches east : McDonald's in East Asia

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  • "McDonald's in East Asia"

contributor

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  • "McDonald's restaurants are found in over 100 countries, serving tens of millions of people each day. What are the cultural implications of this phenomenal success? Does the introduction of American fast food undermine local cuisines, many of them celebrated for centuries? Does it, as some critics fear, presage a homogeneous, global culture? Earlier studies of the fast food industry have emphasized production, focusing on labor or management. This book takes a fresh approach to the industry by concentrating on the perspective of the consumer. It analyzes consumers' reactions to McDonald's in five East Asian cities: Hong Kong, Beijing, Taipei, Seoul, and Tokyo. The book argues that McDonald's has largely become divorced from its American roots and become a "local" institution for an entire generation of affluent consumers in Hong Kong, Taipei, and Tokyo. Localization is not, however, a one-way process; the corporation has also had to adapt in order to flourish in new settings. The book demonstrates how consumers, with the cooperation and encouragement of McDonald's management, have transformed their neighborhood restaurants into leisure centers, after-school clubs, and meeting halls. The contributors pay special attention to the effects of these activities on family organization, education, and socialization, and conclude that it is no accident that the fast food boom corresponds to the rise of a child-centered consumer culture in East Asian cities."
  • "The second edition includes the chapter "Update" and discusses globalization, McDonald's as political target, obesity politics, and social conditions in 2005, generally."

editor

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  • "Electronic books"@en
  • "Livres électroniques"

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  • "麥當勞成功傳奇"
  • "Golden arches east : McDonald's in east Asia"
  • "Golden arches east : McDonald's in the East Asia"
  • "麥當勞成功傳奇 : 跨文化經營啓示錄"
  • "Golden arches east : McDonalds in East Asia"
  • "飮食全球化 : 跟著麥當勞, 深入東亞街頭"
  • "Mai dang lao cheng gong chuan qi : kua wen hua jing ying qi shi lu"
  • "Golden arches east : McDonald's in East Asia"@en
  • "Golden arches east : McDonald's in East Asia"
  • "Mai dang lao cheng gong chuan qi"
  • "Yin shi quan qiu hua : gen zhu mai dang lao,shen ru dong ya jie tou"
  • "Golden arches East : McDonald's in East Asia"
  • "Golden arches East : McDonalds in East Asia"
  • "飮食全球化 : 跟著麥當勞,深入東亞街頭"
  • "Golden arches east McDonald's in East Asia"@en
  • "Golden arches east McDonald's in East Asia"
  • "Golden Arches east : McDonald's in East Asia"
  • "Yin shi quan qiu hua : gen zhe Maidanglao, shen ru dong Ya jie tou"

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