WorldCat Linked Data Explorer

http://worldcat.org/entity/work/id/793981218

The Michelin men : driving an empire

This is the remarkable story of how two brothers - Edouard and Andre Michelin - turned a sleepy, family tyre firm in the heart of rural France into one of the most innovative and successful industrial empires in the world. Edouard, a landscape painter at the Ecole des Beaux Arts, displayed an engineering genius for tyre-making and product innovation, whilst Andre, trained as an engineer, displayed a creative genius for advertising and marketing. Together they kick-started the world motor industry and created a tourist industry around the motor car and their now legendary "Michelin Guides &

Open All Close All

http://schema.org/description

  • "This is the remarkable story of how two brothers - Edouard and Andre Michelin - turned a sleepy, family tyre firm in the heart of rural France into one of the most innovative and successful industrial empires in the world. Edouard, a landscape painter at the Ecole des Beaux Arts, displayed an engineering genius for tyre-making and product innovation, whilst Andre, trained as an engineer, displayed a creative genius for advertising and marketing. Together they kick-started the world motor industry and created a tourist industry around the motor car and their now legendary "Michelin Guides &"@en

http://schema.org/genre

  • "History"@en
  • "History"
  • "Livres électroniques"
  • "Electronic books"@en

http://schema.org/name

  • "The Michelin men : driving an empire"
  • "The Michelin men : driving an empire"@en
  • "The Michelin men driving an empire"@en
  • "The Michelin men driving an empire"