"This guide is written by experts who've developed money-making marketing campaigns for many of the world's largest companies. This book shows how to avoid crucial pitfalls that other companies have encounter, how to make the most of limited resources, and how to strengthen your brand instead of placing it at risk.--[book jacket]"
""How to Make Money with Social Media, Second Edition is the #1 practical, actionable guide to setting up, launching, and running a successful social/mobile media campaign. It's packed with proven tools, techniques, and tips you can really use - all of them fully revamped for today's newest platforms and opportunities. Step by step, Turner and Shah show you how to: Define the right goals, strategies, and tactics - and then successfully execute on your plan; Integrate social and mobile marketing with your other marketing programs, so you can gain more value from all of them; Make the most of your resources, no matter how limited they are; Leverage YouTube, LinkedIn, Facebook, Twitter, and newer platforms; Measure brand sentiment, engagement, ROI, and more - and learn the right lessons from your metrics; Avoid crucial pitfalls that other companies are currently encountering. Every chapter includes easy-to-use tips in handy callouts and sidebars, concluding with Action Steps that answer today's #1 social/mobile marketing question "What should I do next?""--Vital Source Course Smart website."@en

"How to make money with social media : an insider's guide on using new and emerging media to grow your business"
"How to make money with social media an insider's guide to using new and emerging media to grow your business"
"How to make money with social media : an insider's guide to using new and emerging media to grow your business"@en
"How to make money with social media an insider's guide on using new and emerging media to grow your business"
"How to make money with social media an insider's guide on using new and emerging media to grow your business"@en