. . . . . . . . "Humor in advertising : a comprehensive analysis" . . . "Electronic books"@en . "Draws on serious research on the use of humor from the fields of Advertising and Marketing, as well as Psychology, Mass Media, and Communications Studies. This book is intended for scholars and researchers in the field, as well as for advertising agency account planners and creative directors."@en . . . . . "Humor in advertising a comprehensive analysis" . . . . . . "Humor in advertising a comprehensive analysis"@en . . . . . . . . . . . . "Livres électroniques" . . . . "Pubblicità Marketing." . . "Umorismo nella pubblicità." . . "Humor in advertising." . . "Humour Dans la publicité." . . . . "reklame" . . "afsætning" . . "Humor." . . "Werbung Humor." . . "Humor Werbung." . . "BUSINESS & ECONOMICS Advertising & Promotion." . . "Werbewirkung." . . "Werbung." . . "Wit and humor in advertising." . . "Wit and humor in advertising" .